The first question I asked myself when I wanted to start selling my handmade soap online was this: would people want to buy handmade soap? The answer is yes! People love handmade soap. They want to have something unique, something that will help nourish their skin. And handmade soap is a terrific way to do just that.
Sending your clients thoughtful gifts that they can feel and appreciate is a great way to make your brand stand out. When choosing personal gifts for your clients and customers, take the time to pick something unique and special, and present it nicely. Also, adding a thank-you card (also known as tarjetas de agradecimiento) in the gift packaging can make a world of difference. These simple gestures can show your customers that you value them, building a healthy connection that goes beyond just the product.
A start-up marketing business can be a wonderful way to make money while still working your regular job. However, if you are working a regular job and attempting to start a marketing business, the chances are that you are barely eking out a living.
Although many gift marketing programs sell to businesses, some also target consumers. But to be successful in this business, you do need to “sell” the idea of gifting, and we all know that can be a tough sell.
“Many people today would rather have health and wealth than wealth and health,” said David Allen, the author of Getting Things Done.
This quote is relevant to many start-up business owners because it speaks to the importance of seeing success in one’s own life. This goal is not necessarily an easy one to achieve, but failure to achieve it can mean the difference between success and failure.
One way to promote personal success is to re-purpose habits. Habits are activities that we do unconsciously that, when changed or performed differently, can have a positive effect on our goals.
Creative Ways to Attract Customers
You have probably heard that content is king, but what you may not know is that customer is queen. Content marketing always comes back to the customer, so before you do anything else, make sure that your content speaks to the person you are writing for. What is it that they are looking for? Or, more importantly, what are they not looking for?
While marketing and branding strategies can be complex, following these five basic rules will help you bring customers in the door and keep them coming back.
- Be passionate. Do not just talk about your business-live it.
- Be consistent. Develop a visual identity and stick with it.
- Be visible. Find opportunities to market your business; do not hide.
- Be relevant. Know your business and know your customers.
- Be unique. Find ways to differentiate your business from your competition.
The word “customer” is terrifying to business owners. No one wants to disappoint a customer. That is understandable, but that needs to be done within the bounds of what is right for the business. As a business owner, it is your job to take care of your customers. It should not be your job to get your employees to take care of your customers. Your employees should not be the ones contacting customers for complaints or following up on the customer’s requests.
There is no question that business gifts are more important and meaningful than personal gifts when it comes to gift-giving. After all, these gifts are exchanged between a business and its customers or clients and are meant to express gratitude and well-wishes. Of course, all business gifts are not created equal. Though some gifts cost very little, others are very expensive and can range into tens of thousands of dollars.
Entrepreneurs who know how to market new products or services to their potential consumers are a dime a dozen these days, but those who know how to market successful start-ups from a nice personal habit are rare and in demand.